About

We make the accidental psychological  benefits of exercise happen on purpose.

1213 N Washington Ave
Dallas Texas 75204
United States
We’re a physical and mental training center in Dallas, Texas.
The most radical aspect of our business (meaning one you can’t find anywhere) is the structured method of changing the way our clients think. We systematically coach our clients through logotherapy, hardiness, metacognition, and the latest behavioral therapy in order to deliver the results they are looking for.
Luctor et Emergo
– I struggle & overcome
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We are a group of committed full-time professionals with over 50 years of combined experience and 15 years in business. 
We collaborate and use our combined knowledge of:
Professional Athletics
The Armed Forces
CrossFit
Strength Science
Neuroscience & Applied Cognition
Counseling
Performance Nutrition 
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Spencer Nix

Owner & Chief Researcher
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Chad Kackert

Director of Programming
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Marcela Bruce

Director of Coaching
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Brittney Rice

Behavior & Performance Specialist
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Chance Mitchell

Behavior & Performance Specialist
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Finn Jent

Behavior & Performance Specialist
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Lindsay Smith

Behavior & Performance Specialist
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1213 N Washington Ave
Dallas Texas 75204
United States
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